Now launching Hoop Matter? You Matter. Pre-orders are open.
Whole-athlete development programs
Tools for your game.
Tools for your life.
Building foundations for the game and for life across five pillars
You, Mind, Team, Health and Future
Hoop Matter for basketball
Based in Newcastle, NSW, Australia ✦ Female-founded ✦ Child-safe by design
Choose your sport
One set of tools.
Built for your sport.
Every sport gets its own kit, its own videos and its own drills. The five things that matter stay the same.
Coming 2027
Goal Matter
Football
Coming in 2027.
Coming 2027
Boot Matter
Rugby league and union
Coming in 2027.
Coming 2027/28
Netty Matter
Netball
Coming in 2027/28.
Now launching | Whole-athlete development for basketball
Hoop Matter? You Matter.
Ten weeks of mindset, teamwork and wellbeing tools for young basketballers: a player journal, values and strengths cards, a planner and 18 short Matter Minis videos, with a parent introduction so the conversation keeps going at home.
Hoop Matter Ultimate Kit $199 + $20 flat postage
See the Hoop Matter kit
The Athlete Matter program
Five things that matter, in sport and in life.
Every Athlete Matter program follows the same five pillars over 10 weeks, two weeks each.
01
You Matter
Who your player is beyond the scoreboard: values, strengths and identity.
02
Mind Matter
Focus, self-talk, nerves and bouncing back from mistakes.
03
Team Matter
Being a good teammate, communicating and handling roles.
04
Health Matter
Sleep, fuel, recovery and looking after the body that plays.
05
Future Matter
Goals, pathways and loving the sport for the long run.
One set of tools. Built for every sport.
How it works
From the box and beyond.
Step 01
The kit arrives.
Journal, values and strengths cards, planner, water bottle and pen, in one box.
Step 02
Watch, then write.
About two short Matter Minis a week, then one journal question a day.
Step 03
Talk about it.
Parents get their own introduction video. Add our free Ride Home Check: three questions for the drive home.
Our founder
Built from inside the game.
Athlete Matter was founded by Anika Brown: multi-sport athlete, former NSW Institute of Sport basketballer and Newcastle Hunters player, occupational therapist, junior coach and basketball parent of two.
She spent years leading commercial education at Johnson & Johnson, designing programs that help people and teams reach their potential. Hoop Matter brings that experience to 10 to 14 year old players.
Hoop Matter is the program she wished she had at 12.
Read our storyFor academies and coaches
Bring Hoop Matter to your academy.
Partner academies get a partner code, co-branded posts, a partner link page on our site and group insights from their athletes.
Become a partner academy2
free tools for every family in your squad.
Matters Trio and the Ride Home Check. Coaches can share both today, no partnership needed.
Get the free Matters TrioPartner perk 01
Partner code
A code just for your academyā€™s families.
Partner perk 02
Co-branded posts
Posts that carry your academyā€™s name alongside ours.
Partner perk 03
Partner link page
A partner recognition page on our site, with a link to your academy.
Partner perk 04
Group insights
Anonymised insights from your group of athletes.
The Matter Hub
Short, practical reads for sport parents and coaches.
Read by pillar:
Child safety comes first
We work with young people, so we follow the NSW Child Safe Standards. Everyone who works with us is screened, trained and signs our Code of Conduct.
To raise a concern, email [email protected]. If a child is in immediate danger, call 000. Our commitment
Athlete Matter acknowledges the Awabakal and Worimi peoples, Traditional Custodians of the land on which we work, and pays respect to Elders past and present.
